Jenpharm: From Branded Recognition to Organic Dominance on Generic Keywords
About Jenpharm
Jenpharm is a pioneering pharmaceutical and cosmeceutical company in Pakistan, known for its research-backed skincare and wellness products like Dermive and Maxdif. With a strong presence in the dermatological segment, Jenpharm continues to bridge the gap between science and skincare for the modern Pakistani consumer.
The Challenge
By shifting focus from brand-heavy terms to intent-rich, generic queries, we helped Jenpharm significantly expand their digital footprint in the skincare space. This case highlights the power of harmonizing SEO, performance marketing, and content collaboration to tap into new audience segments and drive sustainable traffic growth.
Our Approach
Paid Ads for Keyword Positioning:
We strategically ran paid ad campaigns targeting high-search-volume, intent-based generic queries such as “best sunblock in Pakistan” and “moisturizer for dry skin Pakistan” to capture immediate top-of-funnel traffic and brand exposure beyond product names.
SEO Revamp: Semantic & Structural Optimization:
We audited and revamped their blog, product pages, and collection pages with a heavy focus on:
• Integrating semantic keyword variations and long-tail queries
• Improving internal linking and content hierarchy
• Optimizing headings, meta content, and alt-text
• Enhancing readability and UX across key landing pagesContent Collaboration with the Marketing Team:
Close coordination with Jenpharm’s in-house marketing team allowed us to synchronize paid and organic content, ensuring that messaging across ads and web copy remained cohesive, relevant, and continuously updated.