Rahman & Rahman: Rebuilding the Marketing Funnel for Global Dental Conversions
About Rahman & Rahman
Rahman & Rahman is one of Pakistan’s most prestigious dental clinics, with a strong heritage of excellence and a reputation for providing world-class dental care. Known for its premium cosmetic and restorative procedures, the clinic caters to both local patients and overseas clients, especially from the UK and Pakistani expatriate communities.
The Challenge
Despite investing in a full-scale digital presence, including website development, social media ads, and brand creatives, Rahman & Rahman was not generating meaningful leads or conversions. Their primary goal was to attract international clientele, particularly overseas Pakistanis seeking trusted and affordable dental care during visits home.
However, the previous agency’s efforts lacked strategic alignment with this vision:
• Ads were misaligned with the target audience and lacked geo-targeted relevance.
• The marketing funnel was ineffective, failing to nurture users from awareness to conversion.
• Organic search performance was minimal due to neglected SEO structures.
Our Approach
Ad Crowd restructured the entire digital strategy to align with Rahman & Rahman’s high-value audience and optimize for lead generation through a combination of SEO and highly focused ad campaigns.
Funnel Reinvention & Audience Mapping:
Ad Crowd began by clearing and rebuilding the entire marketing funnel from landing pages to retargeting workflows with a focus on the UK-based and overseas Pakistani demographic.
• Audience persona refinement: Ad Crowd segmented audiences by location, travel behavior, and intent (e.g., medical tourists, cosmetic seekers, family referrals).
• Geo-focused ad sets: Ads were hyper-targeted to UK cities with high Pakistani populations, using culturally relevant creatives and copy that addressed trust, quality, and affordability.
• Retargeting strategy: Ad Crowd implemented dynamic retargeting across platforms to re-engage visitors who had shown interest but hadn’t converted.Conversion-Focused Paid Ads:
Ad Crowd ran conversion-optimized campaigns featuring:
• Video testimonials, before/after visuals, and treatment walk-throughs to build trust.
• WhatsApp integration for seamless overseas consultations.
• Limited-time travel and treatment packages to convert interested viewers into bookings.
This repositioned Rahman & Rahman as a trusted dental destination for international clients.SEO Optimization for Long-Term Visibility:
To support organic growth, Ad Crowd optimized the site structure and content for high-intent, service-related queries like:
• “Best cosmetic dentist in Lahore for overseas patients”
• “UK-Pakistan dental tourism packages”
• “Teeth implants in Pakistan for expats”
Ad Crowd also improved technical SEO, on-page optimization, and internal linking across treatment pages.