RB Tech: Building a Digital Empire from Ground Zero
About RB Tech
RB Tech is a well-established name in Pakistan’s tech distribution and gaming solutions space, known for providing cutting-edge components, accessories, and complete PC setups. While it enjoyed a solid offline reputation and customer base, the brand lacked a structured online presence, an essential pillar in today’s competitive digital economy.
The Challenge
Despite RB Tech's trusted name in the offline market, it had zero online visibility. There was no SEO strategy in place, no digital content footprint, and no structured brand presence across search engines. The client aimed to expand aggressively in both online and offline markets simultaneously, a dual-front growth plan that required a cohesive marketing transformation.
Our Approach
Digital Brand Development via Strategic Ads
AdCrowd began by running brand-centric ad campaigns across Google and social platforms. The messaging focused on positioning RB Tech as the go-to name for gamers in Pakistan, from “complete gaming setups” to niche keywords like “RGB PC cases” and “streaming-ready rigs.” These campaigns not only generated online buzz but also reinforced brand recall in physical retail spaces, as creatives were mirrored across in-store banners.
SEO-Focused Website Structuring
A custom SEO framework was developed for their newly built website. Ad Crowdprioritized:
• Keyword Research for Purchase Intent: Keywords like “best gaming setup in Pakistan” and “high-performance PC in Lahore” were extensively researched and integrated.
• On-Page Optimization: Optimized metadata, schema markup, and internal linking structures were applied sitewide.
• Content Depth: Product pages were enriched with buyer guides, FAQs, and real-world usage scenarios to support rankings and user engagement.Harmonizing Offline and Online Marketing
By aligning offline promotions such as gaming expos and retail campaigns with our digital efforts, Ad Crowd created a 360-degree marketing loop. QR codes linked offline audiences to landing pages, and digital ads were localized using geographic intent keywords.