On Your Shelf: From Low Conversions to Sales Growth Unlocking Performance with Meta Catalogue AdsZero
About this White Label Brand
This White-Label client is a trusted name in asphalt paving services in Hamilton, Canada, this company had decades of field experience and a strong word-of-mouth reputation. However, like many legacy service providers, their digital presence hadn’t evolved with the times. Their outdated website and weak local search visibility were holding them back from reaching a new generation of customers searching online for reliable paving solutions.
The Challenge
Despite being a long-standing and trusted name in the asphalt paving industry in Hamilton, Canada, the client's digital presence told a different story. Their outdated HTML-based website lacked optimization, user engagement features, and was essentially invisible on local search. This dissonance between their real-world reputation and online presence was directly impacting lead generation, inquiries, and trust among potential customers searching for reliable paving services.
Their goal was simple yet essential:
• Generate high-quality leads.
• Improve local visibility in Hamilton.
• Establish a digital presence that reflects their credibility and professionalism.
Our Approach
To help them achieve this, Ad Crowd implemented a holistic local SEO and brand positioning strategy, with a major emphasis on website revamp, Google visibility, and conversion-focused enhancements.
Complete Website Revamp with Built-in SEO Architecture
We moved the website away from outdated HTML and redesigned it on a modern, scalable CMS platform with built-in SEO capabilities. Key improvements included:
• Responsive design for mobile and tablet users.
• Clear service breakdowns, CTAs, and lead forms.
• Local keyword mapping for Hamilton-based intent (e.g., "asphalt paving Hamilton", "driveway repair Hamilton").
• Content upgrades that built trust, including project showcases, FAQs, and certifications.
Every page was built with a conversion goal in mind — to generate inquiries from both residential and commercial clients.Local SEO & GMB Optimization
Knowing that most local service businesses live or die by Google Maps and local search, we focused heavily on:
• Google My Business (GMB) optimization: Added detailed service areas, categories, geotagged images, and customer reviews.
• NAP consistency: Ensured Name, Address, and Phone number were consistent across directories.
• Local citations & backlinks: Built trust signals from local and niche directories.
• Google Posts & Q/A management to keep the GMB profile fresh and informative.Top 5 Ranking Strategy
Through a mix of on-page SEO, local content creation, and review generation, the company achieved Top 5 rankings:
• On Google Maps for high-conversion terms like "asphalt contractor near me" and "Hamilton paving company."
• On Google SERPs for multiple service-based local queries