White-label partner
White-label SEO for agencies that sell search and need a team to deliver it
You keep the client, the brand and the relationship. We do the search work behind it: audits, fixes, local SEO, content, ads and reporting. We have supported 50+ dental clinics this way, along with local service, e-commerce and international sites.
White-label SEO means an agency sells SEO under its own brand while a specialist team does the work behind the scenes. AdCrowd is that team for agencies in the US, UK and Canada. We have supported 50+ dental clinics as a white-label partner, along with local service, e-commerce and international sites, delivering audits, fixes, content, local SEO and reporting under your name.
What is white-label SEO, and who is it for?
White-label SEO is search work done by one company and sold by another under its own name. The partner agency owns the client relationship, the pricing and the branding. The delivery team handles audits, fixes, content, local SEO and reporting in the background.
It suits web design studios, ad agencies, marketing consultants and freelancers whose clients are asking for SEO, and who want it delivered well without hiring a full team. Here is how it compares with the other options:
| Option | Works best when | Watch out for |
|---|---|---|
| White-label partner | You have several clients, need specialist cover across technical, local and content work, and want to add SEO without hiring | You depend on the partner for reporting and communication, so agree both before you start |
| In-house hire | You have steady SEO work for one full-time person and a manager who can direct it | One person rarely covers technical, content, local and link work at specialist level |
| Freelancer | You need one defined task, such as an audit | Capacity ends when the freelancer is busy or moves on |
What problems do agencies run into with white-label SEO, and how are they handled?
The most common problems agencies face with white-label SEO are no capacity to deliver, uneven quality, unclear communication, reports clients cannot read, risky site changes, missing tracking, spam links, unclear scope, scaling pains and confidentiality worries. We check for all ten in every partner engagement.
| Problem | What it looks like | How we fix it |
|---|---|---|
| 1. No capacity to deliver | You sell SEO but have no specialist team | A specialist team covers technical, content, local and reporting work |
| 2. Uneven quality across clients | Different freelancers and different methods for each account | One team and one process, with audits and checklists |
| 3. Unclear communication | Slow replies and no named contact | A named contact and agreed response times |
| 4. Reports clients cannot read | Ranking screenshots with no link to leads or revenue | Reports on organic leads and revenue that you can send under your brand |
| 5. Risky site changes | Edits made without testing or a backup | Agree who applies technical changes, with backups and a test step |
| 6. Missing tracking | Calls, forms and orders are not measured | Set up tracking before the work begins |
| 7. Spam links and risky tactics | Bulk link packages that can harm the client’s site | Relevant links and mentions only |
| 8. Unclear scope | "Full SEO" with no list of deliverables | A written scope for each account |
| 9. Scaling pains | More clients than your team has hours for | Add accounts at an agreed capacity |
| 10. Confidentiality worries | Fear that the provider will contact your client or reuse the work | Agree confidentiality terms up front |
Our white-label case studies show the kind of work delivered.
Can you answer yes to all ten?
- Do you have the specialists to deliver each service you sell?
- Is quality the same across all your SEO clients?
- Does each client have a named contact and agreed response times?
- Do your reports show leads or revenue?
- Is there a safe process for changes to client sites?
- Is tracking in place before work begins?
- Are links built only from relevant sources?
- Does each account have a written scope?
- Can you take on more accounts without a drop in quality?
- Are confidentiality terms agreed in writing?
To talk it through, book a partner call.
What can AdCrowd deliver under your brand?
AdCrowd can take on any of the services below for your clients. Each links to the page that describes the work in full.
| Service | What it covers | Details |
|---|---|---|
| Technical SEO | Crawl, indexation, speed, rendering and structured-data audits with developer-ready fixes | Read more |
| Local SEO | Google Maps and local search, Google Business Profile, reviews and call tracking | Read more |
| Dental SEO | Local and treatment-page SEO for dental practices | Read more |
| E-commerce SEO | Category and product page optimization with organic revenue reporting in GA4 | Read more |
| International SEO | Market structure, hreflang and localization for brands selling in the US and UK | Read more |
| AI search optimization | Crawl access, entity clarity and answer-first content for ChatGPT, Gemini and Perplexity visibility | Read more |
| Google Ads management | Search, Shopping and remarketing campaigns built on tracked conversions | Read more |
| Website development | Rebuilds with SEO architecture, as on the Hamilton paving project below | Read more |
How does a white-label engagement with AdCrowd work?
Four steps, starting with a single account.
Scope
A call about one account: the site, the market, the goal and what your client expects from you.
Audit and plan
We audit the site and write a plan you can present to your client as your own.
Delivery
We do the agreed monthly work: technical fixes, content, local SEO, links and tracking.
Reporting
You receive reporting you can send to your client under your branding.
What results has white-label work produced?
White-label clients are usually not named, so our case studies describe them by type. These three come from partner work:
| Client type | Problem | Work | Result |
|---|---|---|---|
| Paving company, Hamilton, Canada | Outdated HTML website and little local search visibility | Website rebuild on a modern CMS, Google Business Profile optimization, citations and local content | Top 5 on Google Maps and in search results for its main services. Case study |
| Electrical services company, Canada | Blog posts outranking the service pages meant to convert | Audit, keyword mapping, internal linking, canonical fixes and pruning of overlapping posts | Organic traffic to service pages doubled. Case study |
| Synthetic turf provider, US and Canada | Traffic fell after a core update and a site migration | Cannibalization fixes, redirects for lost pages, internal linking and hreflang for two languages | Traffic recovered and passed pre-update levels within a few months. Case study |
Our dental work is covered on the dental SEO page, including the Rahman & Rahman case study. Results depend on each site's starting point and do not predict future outcomes.
How do you keep the client relationship yours?
- Reports and deliverables go out under your name.
- Your clients deal with you, and we deal with you.
- Our case studies leave partner clients unnamed, and we treat partner work the same way.
How much does white-label SEO from AdCrowd cost?
We quote each partner after a call, because the price depends on the account. Four things move it most:
- How many sites you want covered
- How large each site is, from a ten-page clinic site to a store with thousands of products
- Whether the work is local, e-commerce or international
- Whether Google Ads or website development is included
Tell us about the account you have in mind through the contact page and we will scope it. For how SEO is priced and how to compare quotes, read our SEO cost guide.
Who is white-label with AdCrowd not for?
We say this early so you do not lose a call to it.
- Agencies that need a guaranteed ranking or a guaranteed lead number, because no one controls Google.
- Accounts where the site cannot be changed, with no CMS access and no developer to apply fixes.
- Projects built on bulk link packages or other tactics that break Google’s spam policies.
- Partners who cannot share analytics and Search Console access, since reporting depends on it.
Who will work on your accounts?
AdCrowd is led by Asad Haroon, who spent more than four years at Bramerz, a full-service digital agency, leading accounts before he founded AdCrowd in 2020. The team works from Lahore, and AdCrowd Ltd is registered in the UK under company number 16003672.
Related guides
Sources and further reading
White-label SEO questions, answered
What is white-label SEO?
White-label SEO is search work carried out by one company and sold by another under its own brand. The agency keeps the client relationship and pricing. The specialist team does the audits, fixes, content, local SEO and reporting behind the scenes, so the agency can offer SEO without hiring a full team.
Which services can I resell with AdCrowd?
You can resell technical SEO, local SEO, dental SEO, e-commerce SEO, international SEO, AI search optimization, Google Ads management and website development. Each service has its own page on this site that describes the work, so you can check the scope before you sell it.
Do you work with dental practices?
Yes. We have supported 50+ dental clinics as a white-label partner, covering Google Business Profile work, treatment pages, reviews and tracking. The dental SEO page explains the approach, and the Rahman and Rahman case study shows the results for one Lahore clinic.
What do you need from me to start?
We need a call about the account, plus access to the website, Google Analytics, Search Console and, for local work, the Google Business Profile. With that, we audit the site and write a plan you can present to your client under your own brand.
Do you guarantee rankings or leads?
No. No agency controls Google, so we do not promise a ranking position or a lead count. We agree the scope of work, track calls, forms and orders, and report what happens so you can show your client real numbers.
How much does white-label SEO cost?
We quote each partner after a call. The price depends on how many sites you want covered, how large each site is, whether the work is local, e-commerce or international, and whether Google Ads or website development is included. Use the contact page to describe the account.
Can you also run Google Ads for my clients?
Yes. We manage Search, Shopping and remarketing campaigns built on tracked conversions, and we can do this alongside SEO. The Google Ads page describes how we set up conversion tracking and report on the results.
Tell us about the account you need delivered
Describe the site, the market and what your client expects. We will reply with how we would scope it.
Last updated November 2026.