Technical SEO services that find why your pages are not ranking
If search engines cannot crawl, render or index a page properly, better content and more links will not help. We find the blockers, rank them by business impact and verify each fix after release.
Technical SEO makes sure search engines can crawl, render, index and understand your pages. AdCrowd audits crawl paths, indexation, canonicals, speed, JavaScript rendering, schema and internal linking, then delivers prioritized, developer-ready tasks. At Jenpharm, cleaning crawl issues, indexation waste and weak internal links supported a rise in organic-attributed revenue.
What does a technical SEO audit cover?
We audit what Google can reach, what it indexes, and what it understands. Each area below produces findings with a severity rating.
| Area | What we check | Why it matters |
|---|---|---|
| Crawlability | robots.txt, sitemaps, status codes, redirect chains, orphan pages | Pages not crawled cannot rank |
| Indexation | Indexed vs. wanted pages, noindex tags, canonicals, duplicates | Wasted index slots dilute strong pages |
| Rendering | Whether key content exists in rendered HTML | Content that needs JavaScript to appear can be missed or delayed |
| Speed and Core Web Vitals | Real-user and lab data from PageSpeed Insights, heaviest templates | Slow mobile pages lose visitors before they convert |
| Structured data | Organization, Product, Service, FAQ, Breadcrumb checked against visible content | Helps search engines understand entities and prices |
| Internal linking | Depth, anchors, links to money pages | Passes authority to pages that earn revenue |
| Tracking | GA4 events, server-side events, conversion tracking | You cannot judge SEO without reliable measurement |
How do you decide what to fix first?
We score every finding on impact, effort, confidence and risk, then label it Critical, High, Medium or Low. Critical means it blocks crawling, indexing, ranking, tracking or revenue. A broken noindex tag on a category page outranks a missing alt attribute on a footer icon. You receive a short list of what to do this month, not a 400-row spreadsheet with equal weighting.
What does technical SEO look like on a real store?
Jenpharm had hundreds of product URLs. Technical and internal linking issues were diluting authority across them. We worked through crawl issues, indexation waste and weak links between related products and categories, and built an internal linking structure that ran category to subcategory to product and between related products. Schema and metadata improvements went into the product templates. That ran alongside the page rewrites that moved average commercial-query position from 26.5 to 5.3.
Revenue values are not disclosed for client confidentiality. Read the full Jenpharm case study.
Which tools do you use?
Our homepage lists our working stack: Screaming Frog (via API) for crawling, Google PageSpeed Insights for speed data, Schema.org vocabulary for markup, Semrush, Majestic and DataForSEO for search and link data, GA4 and Hotjar for behavior, and Looker Studio for dashboards. Tools find problems. A person decides which ones matter for your revenue.
What do you hand over?
- A prioritized issue list with severity, affected URLs and the reason each matters.
- Developer-ready tasks with acceptance criteria, so a developer can fix and a tester can confirm.
- Templates and examples for titles, canonicals and structured data.
- A re-crawl after release to confirm the fix worked.
- A baseline report so later changes are measured against the starting point.
Why are some pages crawled but not indexed?
Search Console reports two statuses that look similar and mean different things. "Discovered, currently not indexed" means Google knows the URL but has not crawled it, often because the site looks low in priority or crawl capacity is spent elsewhere. "Crawled, currently not indexed" means Google fetched the page and chose not to keep it, commonly because the content is thin, duplicated or adds little beyond other pages. The fix differs: the first needs better internal links and fewer wasted URLs; the second needs a better page or a canonical to the stronger version. We sort affected URLs by status before recommending anything.
Can technical SEO recover lost rankings?
Often, when the cause is structural. One bilingual brand lost traffic after an algorithm update. The audit found multiple pages targeting the same keywords, ranked content deleted during a site migration with no redirects, no internal linking strategy, and bilingual content without language-specific URLs. We consolidated cannibalizing pages, recovered or redirected lost URLs to preserve link equity, introduced an internal linking framework and implemented hreflang with language-specific URLs. The site regained top positions in the US and Canada and traffic returned to and exceeded pre-update levels within a few months. Read the case study.
Can you protect rankings during a redesign or migration?
Yes, if we are involved before launch. We map every old URL to its new one, keep titles, headings and internal links that already perform, and check indexation after go-live. ChenOne is an example of a heavy front-end redesign driven by data: heatmaps and session recordings showed filter and navigation friction and poor mobile layouts, and the rebuild focused on speed, checkout clarity and trust elements. Checkout abandonment fell by over 35% according to the case study. Our SEO role on any redesign is to ensure it does not erase organic traffic.
Do you handle SEO for large companies and corporate sites?
Yes. Large, multi-team sites have their own problems: competing pages, migration damage, fragmented regions and no release process. We cover them on our corporate SEO page, including two case studies on fixing content competition and recovering rankings after an update.
What can technical SEO not do?
- Guarantee rankings. It removes obstacles; content, competition and authority decide the rest.
- Fix thin or irrelevant content.
- Replace developer time. Many fixes need your developers or hosting access.
- Produce results overnight. Indexing changes can take days or weeks to appear.
How much do technical SEO services cost?
Cost depends on page count, platform, how many templates exist, and whether you want us to implement or brief your developers.
What do you need from us to start?
- Google Search Console and Google Analytics access.
- CMS or hosting access, only if you want us to implement.
- A list of recent site changes and known problems.
- A named developer contact for questions.
Questions we get asked
What is technical SEO?
The work that lets search engines crawl, render, index and understand a website: sitemaps, robots rules, canonicals, speed, rendering, structured data and internal linking.
How long does a technical audit take?
It depends on site size and how many templates the site uses. We give a timeline after reviewing the site on the intro call.
Do you implement the fixes or only report them?
Both. We can brief your developers with acceptance criteria, or implement the changes ourselves where we have access.
Does page speed affect rankings?
Speed is one of many signals, and it strongly affects whether visitors stay and buy. We fix the slowest high-traffic templates first.
Do I need schema markup?
It is not required to rank, and it does not guarantee rich results. Accurate Organization, Product and Service markup helps search engines and AI systems understand your business, so we implement it where the page supports it.
Can you audit a WordPress, Shopify or custom site?
Yes. The audit method is the same on any platform; the fixes differ by platform.
How do I know a fix worked?
We re-crawl, check Search Console indexing and coverage reports, and compare against the baseline.
Do you guarantee results?
No.
Pages not showing up in Google?
Send us the URL. We check crawling and indexing before we touch anything else.
Last updated October 2026. Written and reviewed by Asad Haroon, Founder, AdCrowd.